National Restaurant Association Show 2026 Preview

APP-FREE LOYALTY: LESSONS FROM PORTILLO’S WINNING GUEST ENGAGEMENT AND RETENTION STRATEGY

Sunday, May 17 | 10:30 a.m.-11 a.m.

In this session we will explore how to move beyond a cookie-cutter app strategy and adopt a richer, modern, multi-channel loyalty approach that drives repeat visits, increased foot traffic, and stronger multi-channel engagement. Discover real-world examples of how Rich Communication Services is transforming mobile messaging through immersive, interactive experiences that elevate loyalty programs far beyond traditional text messaging.

JOHN JOHNSON VP, REVENUE & SUCCESS AT VIBES

DINO NORTHWAY SENIOR DIRECTOR OF OFF-PREMISE AND GUEST SERVICES AT PORTILLO’S

Join this dynamic panel discussion featuring top executives and industry experts as they share the pivotal lessons, challenges, and opportunities that defined their journeys to success. Tailored for those in the early stages of their careers, this session delivers actionable insights, expert advice, and proven strategies to help you confidently navigate the industry. Don’t miss this chance to learn from the best, gain fresh perspectives, and find inspiration to fuel your own career growth! LESSONS FROM THE TOP: FOODSERVICE INDUSTRY LEADERS SHARE THEIR PATH TO SUCCESS

Sunday, May 17 | 3:30 p.m.-4 p.m.

ALEX MINTON SR. ASSOCIATE MANAGER, DIGITAL STRATEGY & INNOVATION AT TACO BELL

AISHA JEFFERSON CORPORATE COMMUNICATIONS MANAGER AT QUIKTRIP CORPORATION

BECKY BOYD SENIOR DIRECTOR, PRODUCT MARKETING & INNOVATION, AT BLOOMIN’ BRANDS

DATA THAT LEADS: TURNING RESTAURANT SIGNALS INTO DAILY DECISIONS

MARC COHEN SOLUTIONS ARCHITECT AT RESTARANT365 JACLYN NESEMANN BUSINESS INTELLIGENCE SENIOR MANAGER AT BLACK ROCK COFFEE BAR

Growth creates complexity, and even the best operators can end up buried in spreadsheets and siloed reports. Hear how fast-growing Black Rock Coffee Bar now uses weekly, unified data—inventory, waste, product mix, and actual-versus-theoretical performance—to surface the few signals that matter most for cost of goods, labor, and guest experience. The conversation will explore how “plain language” dashboards, real-time insights, and simple weekly routines align store teams, reduce administrative noise, and create space for leaders to focus on coaching, culture, and hospitality. It’s a practical look at how data, process, and AI together can truly power restaurant profitability at scale.

Monday, May 18 | 3 p.m.- 3:30 p.m.

National Restaurant Association Show Preview 25

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