Unlocking value through inventive beverages, enhanced choice and smart digital solutions
Leveraging the power of LTOs
Megan Tallman of The Coca-Cola Company talks with Nation’s Restaurant News about the consumer and culinary trends reshaping beverages menus. Hear how restaurants can leverage limited-time offers, customization and creativity to drive incremental sales through innovative drink offerings.
https://www.youtube.com/watch?v=JDNr7tc8a7I
The evolving meaning of value
Denise Earley of The Coca- Cola Company explores how consumers’ definitions of value are changing and shares trends and insights restaurant operators should know to refine their strategies. Consider how restaurants can use not only price, but also convenience, quality and experience to create value for customers.
https://www.youtube.com/watch?v=9UaHIa1ZlmQ
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National Restaurant Association Show 2025
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