National Restaurant Association Show 2025

Inspiringly Different.

https://www.youtube.com/watch?v=HNnaSrB5Abw

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The high-efficiency restaurant kitchen of the future

RATIONAL is the world market and technology leader in the field of hot food preparation for professional kitchens. Founded in 1973, the company employs more than 2,500 people globally. For over 50 years, RATIONAL has focused on providing unparalleled cooking solutions, delivering outstanding and consistent food quality, automated work processes, and high potential savings by optimizing space, labor, energy, and yield. Learn more at rationalusa.com.

Jonathan Hunt, Stuart Schwadron and Harper Robinson of Rational USA showed off the latest back-of-house equipment at the 2025 National Restaurant Association Show. Hear their discussion of how restaurant operators can address higher labor costs, energy bills and space constraints by deploying high-tech ovens optimized for efficiency and automation.

Jonathan Hunt Vice President of Key Accounts RATIONAL USA

Stuart Schwadron Product Director for iVario RATIONAL USA

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Harper Robinson Product Manager for ConnectedCooking RATIONAL USA

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National Restaurant Association Show 2025

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